Glossary

SEO (Search Engine Optimization)

SEO covers on-page content, technical elements and off-page backlinks to rank highly in search engines like Google.

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Search Engine Optimization (SEO) is about optimizing content on the internet to be found and ranked highly by search engines such as Google, Bing, or Yahoo.

The two main parts of SEO

1. On-page SEO

On-page is divided into Content (visible, readable content) and Technical SEO (page speed, mobile optimization, structured data).

2. Off-page SEO

Off-page SEO primarily involves backlinks from other websites. Search engine spiders follow these links to index and assess website authority.

SEO and AI

With the rise of AI Overviews, SEO is evolving toward GEO and AEO.