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Glossary

GEO (Generative Engine Optimization)

GEO is about how content can be structured and optimized to be cited by AI-driven search services like ChatGPT and Perplexity.

AIsökinnehåll

GEO (Generative Engine Optimization) focuses on how your content can be structured and optimized to be noticed and cited by AI-driven search engines and language models such as ChatGPT, Perplexity, Gemini, and Copilot.

Why is GEO important?

As more users turn to AI assistants for answers, optimizing for these platforms becomes critical. GEO is a natural evolution of traditional SEO and AEO, focusing on making content AI-friendly through structured data and authoritative sourcing.