Fighting Data Blindness with an “Anti” Growth Funnel

Last Updated on March 15, 2022 by Growth Hackers Sthlm

We have come to notice a trend when we are talking to industry leaders out there. Most of them tend to have lots and lots of data covering the different steps of their customer journey nowadays.

But all this data creates a lot of noise and comes with a bunch of tech stack and integration issues. We therefore propose to fight the noise and data blindness with an Anti Growth Funnel!

We have noticed that the subtle difference between Retention and Churn seems to have a great impact on how a KPI is talked about internally. Where Churn is getting a lot more traction and attention. We have mainly used them interchangeably when talking about it as an area to optimize. Based on this finding we want to hear your thoughts on this.

• Why is this making such a difference? We went about and tried the same approach with a few more clients, remade some charts from Retention to Churn – and got a lot more traction with our clients. 
• Now the evidence is empirical and anecdotal, but it hatched an idea. What if more steps in the funnel can give similar results? 
• What do you think about our new anti-funnel? How would you make the funnel more effective for your business?