A / B Testing Of Image And Video Material
TEST WHICH CREATIVE WORK BEST WITH THE TARGET GROUP
You can A / B test image and video material to continuously optimize what works best, testing several versions of each ad and iterate continuously. This can be a video that is cut in different versions or shown with different intros. It can also apply to completely different versions of a film. Here you can advantageously collaborate with advertising and production agencies, since they are skilled at making short but powerful commercials in different versions. These can be viewed across all formats: facebook, instagram or snapchat which all use different image sections for videos.