Knowledge bank

So far in the process, you can find out which Unique Selling Points make a person choose to buy your product or choose to refrain from making a purchase. For example, could it be that your offer stands or falls with the fact that it includes a customer satisfaction guarantee or free returns?

A company in the USA made a free version of their product, but then saw that hardly anyone used it. They then went in depth and asked the question to their customers, noticing that it had not been obvious to the customers that the product was free. Something that the developers at the company themselves had thought was completely obvious. It is only when deal-breakers have been identified that it can be remedied, which often leads to real increases in growth.