Linkedin, which is owned by Microsoft, has become the largest social media platform in B2B. They have gone from being a meeting place to becoming a leads-generating training platform.

Advertising on LinkedIn works very well in cases where you want to reach people in their professional context and in their professional identity. Advertisements related to education, courses, or recruitment fit extra well. In addition to reaching users at the individual level, Account Based Marketing can be done on LinkedIn. This means that through experimentation, it can be found out which people in a company are most suitable to target marketing to. Account Based Marketing is usually something that is technically complicated and expensive to build, and it is definitely not something that LinkedIn offers. We at Growth Hackers can find the data by outsmarting LinkedIn’s algorithms, which makes it a very affordable alternative.