Growth Hackers A/B test calculator helps you evaluate the results of an A/B or multivariate test.
To analyze your A/B test, enter e.g. visitors and conversions or impressions and click for each variation you want to analyze. Then click calculate. If you want to analyze more than two groups, use the “+ New Row” button.
The method used to calculate the outcome of the analysis is called the standard score or Z-test. We have chosen that method because of its simplicity and relative reliability across most problem domains.