TEST OF MESSAGE AND CONCEPT
In parallel with optimizing the target group and channel selection, you can experiment with different types of ads in order to find the optimal messages and concepts for the target group in the various channels. A tip is to always have more than one ad out. To test for higher interaction and / or increased sales. In order to be able to continuously make changes to the advertising material, it is always good to have your own designers who are part of the growth team. It is possible to continuously A / B test both Unique Selling Points and image and video material to achieve the most optimal customer journey.