In this block you can read more about what we call Growth Marketing.
It’s good to start with experiments to find out which advertising messages are most effective, in terms of optimal target group and channels which have the biggest impact. It is important to iterate on the customers who convert best over the entire flow, generate high activity, high sales and recurring visits.
When you see what works best, automatic processes should be set up that continuously drive sales. Then more paths to growth will be found by testing new combinations of target group, channel and ads. The bids must of course be optimized in the auctions in the various channels, in order to maximize the effect of your advertising budget.