A WIDE AREA
SEO (Search Engine Optimization) is a broad field today, which can sometimes lead to confusion. A good division is between on-page and off-page SEO. That is, what happens on your website or links from other websites that provide validity.
On-page SEO can then be divided into two main parts. The most basic part is so-called technical SEO which is what can give the most rapid effects, eespecially if you have done something wrong. Common culprits are errors in title, title tags, subheadings, URL structure. In such cases, the search engines may have difficulty understanding the website or Appstore page.
The second part is content (the term content is most often used). Which means articles, blogs or product pages. Here it is important how material is divided and structured to get the best effect and so that your content does not compete with other owned material.