TEST INFLUENCERS ON YOUR OWN
Influencers are well-known and trusted public figures who often have many followers on their social media channels. It can be a great way to reach a specific and loyal audience. Often these influencers are represented by influencer networks. If it suits the product and the occasion, this is a channel that is well worth using. It can increase the virality of marketing, as people tend to trust messages that come from someone they know or trust.