In this block, we focus on how we can optimize the user journey.

Remember to look at the entire customer journey, from acquisition to referral. Then, representative KPIs are set for each step that creates a sales funnel that is used as a flow prioritization, showing what our efforts should be focused on. Then a flow analysis is performed to determine progress. This will give you indications of what can be adapted and communicated. It is always good to do small UX tests. You can also test to find the optimal pricing for the customer group. Or look at sharing mechanisms that get satisfied customers to spread messages and recommendations in social circles.