Snapchat is one of the largest growing platforms for the younger target group on mobile. In the past, it has been exclusive to a few large advertisers. They have chosen to use the mobile video ad format, which is innovative. Setting up tracking for Snapchat is a little more complicated than for other channels. Fewer players have started advertising in this channel, however, it is often worth trying Snapchat as a channel because the competition from other advertisers is low. It is an excellent channel for driving brand awareness. It is also possible to push towards swipe ups enabling the user to open and watch a longer movie clip, or causing the user to click on your site or app.