GOOD CUSTOMERS OFTEN HAVE TWINS
If an audience works, Look-a-like audiences can be used, with the assumption that what worked once will probably work again. If the result was good from a target group in Stockholm, it can be assumed that we will get a similar result in Gothenburg. It is also quick to test it. Of course, it is also good to target people who have similar interests, follow similar pages, or who have made similar purchases.