Hypothesis Generation and Experiments
FIND DIRECTION THROUGH TESTING
In growth sessions, preliminary hypotheses are taken about e.g. target group, channels, feeds, etc. The most attractive hypotheses are tested by designing measurable experiments according to the so-called Minimum Viable Tests principle. This means that hypotheses are tested as effectively (and on as small a scale) as possible.
When problems arise, it is important not to come up with too big solutions or experiments, but to divide things up into something that can be implemented and evaluated quickly. It can then be decided at the next meeting whether it is worth working further in that direction or if it’s time to try something new.
Here you can read more about experiment-based digital strategy!