Re-targeting should be a part of everyone’s digital marketing strategy. This means taking advantage of all users who have previously shown interest in your service or product. Nothing is left to chance when it comes to setting up behavior-controlled retargeting programs.

Only 2% of all first-time visitors to an e-commerce site convert. Many visitors bounce , that is, leave the site after only a few moments after entering.

Retargeting, also called remarketing, is important to get customers who have been active on the site or app back. Thanks to cookies, those who have visited a site can be tracked afterwards. Targeted campaigns can then be made that entice them to come back and take their next step on their customer journey.