North Star Metric
THE KPI THAT DRIVES THE GROWTH TEAM'S ACTIVITIES
The growth process is often dependent on different areas of expertise and activities. It can affect, among other things, marketing, analysis and backend changes. It is therefore important that the team gathers around one and the same goal. In a growth team, the goal is always to prioritize activities that help drive the “North Star Metric”.
The team then divides the KPI into intermediate goals and sets sprint goals. This in turn is broken down into experiments that must be tested as quickly as possible. Of course, the “North Star Metric” can be replaced, but be aware that it takes time for the growth team to understand what drives the KPI. It can be difficult for the team to create experiments that have a major impact on the KPI if it is replaced too often.
“North Star Metric” must also have a clear connection to its growth formula.