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B2B Sales & Marketing 2022

Covid, homework, increased e-commerce, cookie death and iOS 14.6, what a year we had! And what an exciting 2022 looks to be. We start by listing trends and changes that will affect us during the year. At the end of the article you will find our advice and recommendations.

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What is Growth Hacking?

The history of Growth Hacking

To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.

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Casey Winters

Casey Winters – Growth is still in an early stage at large companies

Casey Winters, who previously worked with growth optimization on Pinterest, and who when we met last winter was Growth Advisor in Residence at the VC company Greylock Partners (as a consultant). We saw Casey present her talk “Onboarding Comes First: The Product-Driven Retention Strategies That Make All the Difference” during the 2017 Growth Conference in San Francisco. We also got an interview with him afterwards. He talks about his experience with “Growth” in large companies and Pinterest and emphasizes that “Growth” is still at an early stage in its development. We touch on Change Management, outsourcing of growth and tips.

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Experiment based digital strategy

In a rapidly changing world, no one can make long-term digital strategies anymore. The markets are simply moving too fast, so fast that the game plan may have changed from one week to another – making your annual plan not worth the paper it was written on next year, or even next quarter.
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