AI Platform

An AI platform for marketing is a system that collects data from multiple marketing channels, analyzes it using artificial intelligence, and generates insights, recommendations, and automated actions. It is the technical foundation that enables AI marketing in practice.

What does an AI platform do?

Key capabilities of a modern AI marketing platform:

• Data integration: Synchronizes data from GA4, Google Ads, Search Console, CRM, and other marketing sources.
• Pattern recognition: Identifies patterns across channels that would be impossible to spot manually.
• Experiment generation: Creates data-driven hypotheses ranked by expected business impact.
• Automated execution: Implements approved experiments directly in relevant channels.
• Result measurement: Measures outcomes automatically and feeds back to the model.

Cogny as an example

Cogny is an AI platform developed by the same founders as Growth Hackers. It is specifically built for marketing optimization and powers our AI marketing service. Cogny combines data syncing, AI analysis, and experiment generation with a human-in-the-loop process for quality assurance.