NLP (Natural Language Processing)

NLP (Natural Language Processing) is the AI technology that enables computers to understand, interpret, and generate human language. It's the foundation for modern search engines, chatbots, and LLMs.

Why is NLP important?

NLP has revolutionized how search engines work. Google's BERT and MUM algorithms use NLP to understand search intent rather than just keywords. For marketers, this means content should be optimized for natural language and user intent.