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Glossary

North Star Metric (NSM)

North Star Metric is the single most important metric that best measures a company's long-term growth and customer value.

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North Star Metric (NSM) is the single most important metric that best reflects a company's long-term growth and customer value. Growth teams gather around this one goal, ensuring all activities are aligned toward driving the NSM.

Why is NSM important?

The team breaks down the NSM into intermediate metrics that are easier to measure and influence, creating focus and clarity throughout the organization. This ensures that marketing, analysis, and product development all pull in the same direction.