GEO (Generative Engine Optimization) is about optimizing content to get cited by AI models such as ChatGPT, Perplexity and Google AI Overviews. It is a complement to traditional SEO.

How do you measure visibility in AI search engines?

Cogny sends relevant search queries to ChatGPT, Perplexity and other AI search engines regularly and records if and how your brand is cited. Results are reported weekly.

Does GEO replace traditional SEO?

No. GEO and SEO are complementary. Much of what makes content good for SEO also helps for GEO, but specific optimization is needed to maximize AI citations.

How quickly can we see GEO results?

AI models update their knowledge bases regularly. The first citation improvements can appear within 2-4 weeks, but it often takes 2-3 months to build consistent visibility.

How does this relate to your GEO optimization service?

This page describes how we use AI in GEO work within our AI marketing package. Our full GEO service is described on our GEO optimization page with more details.

AI GEO

How does your company appear in AI search results?

ChatGPT, Perplexity and Google AI Overviews are changing how people find information. GEO (Generative Engine Optimization) ensures AI cites you, not your competitors.

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AI Search

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Source: growthhackers.seCited

ChatGPTPerplexityAI Overviews

Why SEO is no longer enough

More and more searches are answered directly by AI without the user clicking through. If your content is not structured for AI models, you lose visibility regardless of how good your SEO is.

AI models choose sources based on different criteria than Google rankings
Content without clear structure and authority signals is ignored by AI
Most companies do not measure their visibility in AI search engines at all
Traditional SEO optimizes for clicks, not citations

See AI in action

Real data from how AI-powered optimization improves results.

AI visibility overview

Citation score per platform

ChatGPT

34 citations/week

Perplexity

21 citations/week

Google AI

15 citations/week

Visibility score 0-100, based on citation frequency and position

How we work with AI-powered GEO

Cogny measures your visibility in ChatGPT, Perplexity and Google AI Overviews every week. Claude Code structures your content to maximize the probability that AI models cite you.

Cogny: AI visibility data

Weekly measurement of citations in ChatGPT, Perplexity, Google AI Overviews and other AI search engines.

Claude Code: Content structure

AI analyzes how models choose sources and structures your content with the right format, authority signals and factual basis.

Growth hacker: Strategy

A specialist steers which topics and search queries you should appear in, and prioritizes efforts by business value.

The AI loop for GEO

A continuous cycle that increases your visibility in AI search engines.

Measure AI visibility

Cogny measures how often and where your brand is cited in AI-generated answers.

Analyze patterns

AI identifies which content formats and structures are cited most in your industry.

Optimize content

Claude Code restructures and improves your content to maximize citation probability.

Measure and iterate

Results are tracked weekly. Strategy is adjusted based on which optimizations have effect.

The cycle continues

Results you can expect

GEO is a new field, but companies that start early gain a clear advantage.

Visibility in AI search

Your brand gets cited when potential customers ask AI about your industry.

Measurable citations

Weekly reporting of where and how often you appear in AI-generated answers.

Early competitive advantage

Most companies have not started with GEO. You can take position before competitors wake up.

Complement to SEO

GEO and SEO reinforce each other. Good SEO content that is properly structured ranks in both.

Want to learn more about GEO in detail? Read about our full GEO optimization service.

GEO Optimization

Frequently asked questions

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