+61% CUSTOMER GROWTH 2021
By continuously iterating the app based on insights, both by pure quantitative data, but also through qualitative feedback mainly from customer success team, the team managed to month over month improve our North Star Metric.
+103% REVENUE GROWTH YEAR ON YEAR 2021
Continuous optimization of offers, price points, new products and bundles, we managed to increase not only the number of customers, but also their average return per month.
+47% INCREASE IN CONVERSION RATE
By improving the app’s UX in general, and removing bottlenecks that are hurting the conversion rate in particular, we continuously and consistently increased the conversion rate over time.
Process as foundation
We managed to set up an efficient Growth Process at an early stage, which enabled constant and rapid optimization of the entire customer experience from app to marketing.
Data as servant
From the beginning of the project, data has always been prioritized and always up to date. With confidence in data, the team could always focus on the things that matters, hint increase growth, instead of debating if the data is correct.
Team as key
In all its glory, data and process are of course important, but the real key to success, is the team. Interdisciplinary with all needed skills, strong internal sponsors and with a true growth mindset, the team was the true success factor in this project.