Facebook advertising for crowdfunding projects
Enventys Partners is an agency that specializes in crowdfunding, market validation and product development as well as e-commerce, all under one roof.
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Heather Dopson on growth in larger organizations
Heather Dopson, Community Builder at GoDaddy, gave a speech on the big stage on day two in San Francisco with a speech called “11 Game Changing Steps to Building A Power Brand”. It was extra fun to see a woman step forward as this is unfortunately still a male-dominated industry.
Shawn Hansen – 4 kinds of marketers + 3 kinds of CRO to keep track of
Shawn Hansen, CMO at Heap Analytics, and who previously worked at Mixpanel and Microsoft, says that marketers today can be business leaders because with the help of data they can keep track of the complete customer journey, and can see and influence which customers give the highest LTV ( Customer lifetime value).
Dan McGaw – You only need one Growth team
Dan McGaw, CMO at Effin Amazing, an analysis and growth agency, says that Growth for him is about working close to the product and creating automation processes that can lead to exponential growth. He also talks about why you only need a Growth team.
Casey Winters – Growth is still in an early stage at large companies
Casey Winters, who previously worked with growth optimization on Pinterest, and who when we met last winter was Growth Advisor in Residence at the VC company Greylock Partners (as a consultant). We saw Casey present her talk “Onboarding Comes First: The Product-Driven Retention Strategies That Make All the Difference” during the 2017 Growth Conference in San Francisco. We also got an interview with him afterwards. He talks about his experience with “Growth” in large companies and Pinterest and emphasizes that “Growth” is still at an early stage in its development. We touch on Change Management, outsourcing of growth and tips.
Growth Hacking starts here – Interview with Sean Ellis
We had the privilege of sitting down with Sean Ellis, CEO and founder of Growthhackers.com (currently on the web days in Stockholm 20/3 2018) for an interview about Growth marketing / hacking after his lecture at the Growth Marketing Conference in San Francisco in December (2017).