Digital growth

Search is changing. For more than two decades, SEO (Search Engine Optimization) has been the backbone of how companies drive organic traffic and get discovered online. But with the rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini, a new discipline is taking shape: GEO – Generative Engine Optimization.

In this post, we’ll break down the difference between SEO and GEO, why it matters now, and what you can do to prepare.

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To start utilizing the data, mature marketers use a process consisting of three steps. The first step is creating the data strategy in support of your business objectives. The second step is collecting and structuring the data. Here you need to ensure that the data quality is good and you need to combine data from several different first-party sources. The last step is to start analyzing and activating the data, using the data for marketing activities at all stages of the funnel.

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A short summary how Google explains how to think about privacy when it comes to first part data, and how to build relationships based on value and trust by creating a fair value exchange with your customers. 

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This i the first step of three in the series Kick Start your company’s Growth Management! The goal with this step is to create an understanding of your business goals and translate them into growth goals like Target Growth Rate and Growth Formula.

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This article is a short summary what first party data is and how it differ from third- and second party.

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The amount of data available for enterprise businesses is constantly growing. Which is great if the organization knows how to use it.

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