To start utilizing the data, mature marketers use a process consisting of three steps. The first step is creating the data strategy in support of your business objectives. The second step is collecting and structuring the data. Here you need to ensure that the data quality is good and you need to combine data from several different first-party sources. The last step is to start analyzing and activating the data, using the data for marketing activities at all stages of the funnel.
This i the second step of three in the series Kick Start your company’s Growth Management! Now that you have consolidated your goal (from part ), it’s time to figure out how you should approach it and where you should start.(Keep reading…)
A short summary how Google explains how to think about privacy when it comes to first part data, and how to build relationships based on value and trust by creating a fair value exchange with your customers.
This i the first step of three in the series Kick Start your company’s Growth Management! The goal with this step is to create an understanding of your business goals and translate them into growth goals like Target Growth Rate and Growth Formula.(Keep reading…)
This article is a short summary what first party data is and how it differ from third- and second party.(Keep reading…)
The amount of data available for enterprise businesses is constantly growing. Which is great if the organization knows how to use it.(Keep reading…)
Did you know that the probability of making an above average profit is 19x higher for companies that are data-driven, compared to companies that are not? In this article we will share tips for getting started with growth!(Keep reading…)