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Activating your first-party data

To start utilizing the data, mature marketers use a process consisting of three steps. The first step is creating the data strategy in support of your business objectives. The second step is collecting and structuring the data. Here you need to ensure that the data quality is good and you need to combine data from several different first-party sources. The last step is to start analyzing and activating the data, using the data for marketing activities at all stages of the funnel.

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