AI Agent

An AI Agent is an autonomous AI system that can plan, make decisions, and execute tasks with minimal human guidance. Unlike simple chatbots, AI agents can handle complex, multi-step processes and interact with external tools and systems.

Why are AI Agents important?

AI agents represent the next step in AI evolution, where systems don't just answer questions but actively perform tasks. In marketing, AI agents can automate campaign optimization, content creation, and customer service at an entirely new level.