MA (Marketing Automation)

Marketing Automation (MA) covers automated workflows to send the right message to the right person at the right time. Using tools to automate activities such as email, SMS, and push notifications to both leads and existing customers.

Why is Marketing Automation important?

MA typically uses scoring models and events as triggers to start workflows in an "if this, then that" format. It frees up marketers' time and ensures no lead falls through the cracks. It's commonly combined with a CRM system.