GA (Google Analytics)

Google Analytics (GA) is software from Google available in both free and paid versions. It's one of the most widely used programs for analyzing visitor behavior on websites and has created much of today's industry standard in web analytics.

Why is GA important?

GA allows you to track metrics such as visitor count, time on page, most visited pages, traffic sources, and conversion rates. It's an essential tool for anyone working with SEO, SEM, and digital marketing. Google has now replaced Universal Analytics with GA4.