To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.
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The amount of data available for enterprise businesses is constantly growing. Which is great if the organization knows how to use it.
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Who is hacking growth? In this article you can read more about the key roles and the additional roles of a growth team!
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Did you know that the probability of making an above average profit is 19x higher for companies that are data-driven, compared to companies that are not? In this article we will share tips for getting started with growth!
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In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.
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Different types of ads affect your potential customers during different parts of the customer journey. Because of this, you need to analyze the customer journey both in its entirety and per channel.
(Keep reading…)The amount of data available for your business to decide on is constantly growing. This is not what makes it difficult to be computer- and insight-driven. The problem is rather that the valuable information is stuck in the various tools you use. This leads to data silos which means that you have to try to find insights from different descriptions of reality. You can remedy this by building a cloud-based data warehouse, tailored to your strategy and business.
Do the figures from your performance marketing agency not match your internal sales figures? Or do your Google Analytics numbers differ from the number of conversions in Google Ads or Facebook? Such differences are often due to attribution.
To increase the value of your advertising, you need to continually learn more about your audiences and understand how you can use these insights, as well as how Google and Facebook’s platforms work. Here are five tips that you or your agency can implement directly to increase ROI from your advertising budget.
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Before a newly started growth team dives into attracting new users or optimizing flows, it is good if you create the best conditions for good cooperation. This article describes an exercise that promotes openness and understanding.