From an ad click to a conversion
Different types of ads affect your potential customers during different parts of the customer journey. Because of this, you need to analyze the customer journey both in its entirety and per channel.
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Latest posts
How a data warehouse makes you data driven.
The amount of data available for your business to decide on is constantly growing. This is not what makes it difficult to be computer- and insight-driven. The problem is rather that the valuable information is stuck in the various tools you use. This leads to data silos which means that you have to try to find insights from different descriptions of reality. You can remedy this by building a cloud-based data warehouse, tailored to your strategy and business.
Take control of your advertising with the right attribution
Do the figures from your performance marketing agency not match your internal sales figures? Or do your Google Analytics numbers differ from the number of conversions in Google Ads or Facebook? Such differences are often due to attribution.
5 Concrete Tips for Becoming a Better Advertising Client
To increase the value of your advertising, you need to continually learn more about your audiences and understand how you can use these insights, as well as how Google and Facebook’s platforms work. Here are five tips that you or your agency can implement directly to increase ROI from your advertising budget.
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Get to know your team
Before a newly started growth team dives into attracting new users or optimizing flows, it is good if you create the best conditions for good cooperation. This article describes an exercise that promotes openness and understanding.
Mapping of defense mechanisms
This article contains an exercise that aims to map defense behaviors. An openness about the emotions that underlie defense mechanisms can hopefully make the team’s cooperation even more effective
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Reflection on ownership
An effective culture is often something that both smaller teams and entire organizations need to work actively with. It requires some effort and reflection. This article describes an Ownership exercise that serves both as an individual reflection or as a basis for discussion for your team.
What are good group dynamics?
Alex Pentland holds a PhD in Psychology and Technology from MIT. Together with their research group, they investigate which human signals are the basis for effective dynamics in groups.
Facebook advertising for crowdfunding projects
Enventys Partners is an agency that specializes in crowdfunding, market validation and product development as well as e-commerce, all under one roof.
Soft pitfalls for a Growth team
We at Growth Hackers have noticed that many times social and psychological factors are crucial for the successful application of the agile way of working. This article addresses the “soft” pitfalls for growth teams and how you can avoid them.