90% Lower Cost Than Youtube’s Benchmark

New Balance wanted to strengthen their brand in Scandinavia and optimize how they launch their shoes digitally. The campaign as a whole received a View Rate of 73% which was far above all expectations
90% Lower Cost Than Youtube's Benchmark

257 % higher than YouTubes average view frequency benchmark

By optimizing our YouTube ads we were able to reach a view rate of 73% which is over 200% higher than benchmarks from YouTube.

0,03 SEK Average viewing cost

It’s a 90% lower cost than YouTube’s benchmark

Success Factor

Iterative optimization

By continuously testing, we got data to optimize on at an early stage. This iterative process led to us being able to both be quick in allocating resources and to be able to continuously develop the campaigns.