80% more active users than the target
Ramboll wanted to strengthen their brand as a consultancy firm focusing on creating sustainable societies where people and nature flourish. They asked us to launch the running app “ShapeRunner” with the goal to attract as many app users as runners in the Stockholm half marathon.
340 Days viewing time
Our YouTube ads had more than a total of 340 days of viewing time on YouTube.
1 Number one in App Store
The app was ranked as number one in the category “Training & Health” in app store (before Runkeeper)
80% more active users than the target
Ramboll’s goal was to attract as many app users as runners in the Stockholm half marathon (approx. 15 000). We managed to deliver 27 000 and of course within our given budget.
Success Factors
Tracking & Analysis
By implementing Growth Hackers app tracking and our test methodology from the beginning, we were able to be data-driven and agile in marketing. This allowed us to quickly find the right target group at a great cost per install.
Close collaboration with a creative agency
We need to continuously test different channels, target groups, and marketing materials which places great demands on the creative agency. In this project we had a very close collaboration with creatives, which increased the speed of the process.
