Dan McGaw, CMO at Effin Amazing, an analysis and growth agency, says that Growth for him is about working close to the product and creating automation processes that can lead to exponential growth. He also talks about why you only need a Growth team.
Casey Winters, who previously worked with growth optimization on Pinterest, and who when we met last winter was Growth Advisor in Residence at the VC company Greylock Partners (as a consultant). We saw Casey present her talk “Onboarding Comes First: The Product-Driven Retention Strategies That Make All the Difference” during the 2017 Growth Conference in San Francisco. We also got an interview with him afterwards. He talks about his experience with “Growth” in large companies and Pinterest and emphasizes that “Growth” is still at an early stage in its development. We touch on Change Management, outsourcing of growth and tips.
We at Growth Hackers Sthlm usually recommend small, fast tests, on a small scale. Virtually no matter what. It is therefore no wonder that it is also our recommendation when it comes to how you should think when putting together a Growth Team.
In a rapidly changing world, no one can make long-term digital strategies anymore. The markets are simply moving too fast, so fast that the game plan may have changed from one week to another – making your annual plan not worth the paper it was written on next year, or even next quarter.
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Whether the goal is increased sales or lead generation, app downloads or a product launch, the first thing we do is set up rigorous data tracking. It can take a month or more in calendar time to set up sufficient tracking, get data, check that we have chosen the right measuring points, and validate that we then actually measure what we want to measure, without any error creeping in. This is what takes time! Troubleshooting and resolving special cases, small errors, new ways as developers or designers create infrastructure and content.
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We had the privilege of sitting down with Sean Ellis, CEO and founder of Growthhackers.com (currently on the web days in Stockholm 20/3 2018) for an interview about Growth marketing / hacking after his lecture at the Growth Marketing Conference in San Francisco in December (2017).
Article 3 in the series “Why you need to know about growth hacking”.
“A growth hacker is someone whose true focus is growth” – Sean Ellis It is someone who works systematically with marketing through data-driven growth – growth hacking.
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Article 2 in the series “Why you need to know about Growth hacking”.
In part 2 of the article series “Why you need to know about growth hacking”, we dive deeper into how to work with growth hacking, what the effects will be and which success factors are central. If you have not read part 1 yet, it is here: “What is growth hacking?“.
First, some examples of classic and common growth hacks which are the result of having growth hacking as a mindset.
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