Latest posts

Casey Winters
• Maximilian Lindhe

Casey Winters – Growth is still in an early stage at large companies

Casey Winters, who previously worked with growth optimization on Pinterest, and who when we met last winter was Growth Advisor in Residence at the VC company Greylock Partners (as a consultant). We saw Casey present her talk “Onboarding Comes First: The Product-Driven Retention Strategies That Make All the Difference” during the 2017 Growth Conference in San Francisco. We also got an interview with him afterwards. He talks about his experience with “Growth” in large companies and Pinterest and emphasizes that “Growth” is still at an early stage in its development. We touch on Change Management, outsourcing of growth and tips.

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• Maximilian Lindhe

Experiment based digital strategy

In a rapidly changing world, no one can make long-term digital strategies anymore. The markets are simply moving too fast, so fast that the game plan may have changed from one week to another – making your annual plan not worth the paper it was written on next year, or even next quarter.
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• Maximilian Lindhe

Data tracking – how long does it take?

Whether the goal is increased sales or lead generation, app downloads or a product launch, the first thing we do is set up rigorous data tracking. It can take a month or more in calendar time to set up sufficient tracking, get data, check that we have chosen the right measuring points, and validate that we then actually measure what we want to measure, without any error creeping in. This is what takes time! Troubleshooting and resolving special cases, small errors, new ways as developers or designers create infrastructure and content.
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• Growth Hackers Sthlm

Who / What is a Growth Hacker?

Article 3 in the series “Why you need to know about growth hacking”.

What is a growth hacker?

“A growth hacker is someone whose true focus is growth” – Sean Ellis It is someone who works systematically with marketing through data-driven growth – growth hacking.

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• Growth Hackers Sthlm

What does successful growth hacking look like?

Article 2 in the series “Why you need to know about Growth hacking”.

In part 2 of the article series “Why you need to know about growth hacking”, we dive deeper into how to work with growth hacking, what the effects will be and which success factors are central. If you have not read part 1 yet, it is here: “What is growth hacking?“.

Successful Growth Hacks

First, some examples of classic and common growth hacks which are the result of having growth hacking as a mindset.

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