Knowledge Bank
Marketing Lab
Marketing Lab is our experiment workshop for marketing. Here you will learn about A/B testing, conversion optimization and how to use experiments to find the most effective strategies.
Articles on experiments and testing
A/B Calculator
Calculate statistical significance for your A/B tests. Understand sample size, confidence level and how to interpret results correctly.
Audience Experiments
How to test and optimize audiences in digital marketing. From hypothesis to segmentation and audience validation.
Target Group Hypothesis
How to create testable hypotheses about your target groups. Methods for identifying and validating audience segments.
Audience Optimization
Optimize your audiences with data-driven segmentation. Techniques for improving targeting accuracy and reducing waste.
Retargeting
Strategies for retargeting and remarketing. How to build effective retargeting campaigns that convert.
Look-a-Like Audiences
How to create and optimize look-a-like audiences on Facebook, Google and LinkedIn. Find new customers similar to your best ones.
Channel Experiments
How to systematically test new marketing channels. Framework for evaluating channels and allocating budget.
Google Ads
Guide to Google Ads for growth marketing. From account structure and bid strategies to optimization and scaling.
Facebook and Instagram Ads
Optimize your Facebook and Instagram campaigns. Creative, audiences, bid strategies and scaling on Meta platforms.
Snapchat Ads
How to advertise effectively on Snapchat. Ad formats, audiences and creative best practices for Snapchat campaigns.
LinkedIn Ads
B2B advertising on LinkedIn. Guide to campaign types, audiences, bid strategies and content for LinkedIn advertising.
RTB and Programmatic
Introduction to Real-Time Bidding and programmatic advertising. How to buy display advertising efficiently in real-time.
Affiliate Network
Guide to affiliate marketing. How to choose networks, recruit affiliates and optimize your affiliate program.
Content Network
How to use content networks like Taboola and Outbrain to drive traffic and conversions with native advertising.
Influencer Network
Strategy for influencer marketing. How to find the right influencers, negotiate deals and measure results.
Marketing Automation and Trigger Marketing
Automate your marketing with trigger-based campaigns. Guide to marketing automation tools and strategies.
SEO
Search engine optimization as a growth channel. Technical SEO, content strategy and link building for organic growth.
Attribution in Channel Experiments
How to attribute conversions to the right channel in your experiments. Challenges and solutions for channel attribution.
Advertising Experiments
How to systematically test ads. Framework for advertising experiments, from creative to messaging and format.
A/B Testing of Unique Selling Points
Test which USPs resonate best with your audience. Methodology for A/B testing messaging and value propositions.
A/B Testing of Image and Video Material
Optimize your ad creatives with A/B testing of image and video. Best practices for creative testing.
Explore more categories
Dive deeper into other areas of growth marketing and data-driven growth.
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