In a world where attention spans are shrinking and competition is fiercer than ever, traditional marketing simply doesn’t cut it anymore. Growth hacking isn’t just a buzzword—it’s a mindset and a strategy that helps businesses thrive in today’s fast-paced, data-driven world.
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Many marketers have experienced the problem where Google Ads traffic in Google Analytics 4 (GA4) does not always get the correct campaign name. Instead of being correctly attributed as paid search traffic, it may appear as “(organic)” or “(not set)”. This can create confusion and lead to incorrect conclusions about how effective your campaigns actually are.
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Growth is the vision for most businesses. Although growth hacking (or management) as a term and method is a relatively young discipline within business, it can be hard to find best practices. In this article we share three tips to keep in mind when implementing growth management at your company!
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This i the third and final step of the series Kick start Growth Hacking! And now begins the fun! In order to create sustainability, we recommend being very methodical and sticking to the iterative process.
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This i the second step of three in the series Kick Start your company’s Growth Management! Now that you have consolidated your goal (from part ), it’s time to figure out how you should approach it and where you should start.
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Organizational design is a science in itself and the reason we bring it up is because it’s important to understand the environment in which you want your growth team or teams to function within.
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Covid, homework, increased e-commerce, cookie death and iOS 14.6, what a year we had! And what an exciting 2022 looks to be. We start by listing trends and changes that will affect us during the year. At the end of the article you will find our advice and recommendations.
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As a CEO, you do not have to understand every customer acquisition to build growth, but you should have a good understanding of how growth works in practice. For fast-growing companies, the CEO has a strong commitment to the growth process.
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We have come to notice a trend when we are talking to industry leaders out there. Most of them tend to have lots and lots of data covering the different steps of their customer journey nowadays.
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Privacy regulations such as GDPR , CCPA, HIPAA and efforts by Apple, courts and governments to regulate the usage of personal data is currently repainting the landscape of digital growth. And remember that Google is also sunsetting third part cookies in 2023.
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