CPM

Cost per Mille (CPM) – A common way to charge for digital marketing, especially when it comes to banners or brand advertising. You agree to pay a certain price per 1,000 (mille means thousand) impressions your ad receives. SEM can also use CPM as a payment model for contextual advertising. CPM can sometimes feel a bit abstract as an abbreviation and should perhaps be called Cost per 1,000 Impressions.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.