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Glossary

CPM (Cost per Mille)

CPM is a payment model for digital advertising where you pay a fixed price per 1,000 impressions.

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Cost per Mille (CPM) is a common pricing model for digital advertising, especially for banner and brand advertising. You pay a fixed price per 1,000 impressions (mille means thousand) your ad receives.

Why is CPM important?

CPM is the most common model for brand campaigns where the goal is reach and visibility rather than direct clicks. It's an effective way to build brand awareness at scale.