CTA

CTA (Call-to-Action) is simply the ‘call’ or ‘shout’ that a website or ad shows in order for you to perform an action. A simple example would a button that says “Buy Now” or “Learn More” on any website or ads that you see online. It’s always important to choose the best CTA to improve your CRO on your platform.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.