CTA (Call-to-Action)

A CTA (Call-to-Action) is a prompt on a website or advertisement designed to capture the user's attention and drive a specific action. CTAs are usually written as commands such as "Buy now" or "Read more" and often take the form of a button.

Why is CTA important?

Choosing the right CTA is essential for improving CRO on a landing page. The text, design, placement, and color of your CTA can significantly impact conversion rates.