Landing Page

A landing page is the page on a website that a visitor "lands" on after clicking an ad or link in a newsletter. The page is often uniquely designed for the specific audience, campaign, or keywords with focus on a particular conversion.

Why are Landing Pages important?

A well-optimized landing page is a critical component for improving CRO results and lowering CPA. Key elements include a clear CTA, relevant content, and fast load times.