Almost all fields of growth, be it developing a product, or optimizing customer journeys from marketing to conversion and churn prevention are seeing a great increase of Ai solutions used to improve performance.
To get you started, here are some examples of iconic real-life growth hacks which are the results of having an effective growth hacking mindset.
“A growth hacker is someone whose true focus is growth” – Sean Ellis
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To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.
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In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.
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Different types of ads affect your potential customers during different parts of the customer journey. Because of this, you need to analyze the customer journey both in its entirety and per channel.
(Keep reading…)The amount of data available for your business to decide on is constantly growing. This is not what makes it difficult to be computer- and insight-driven. The problem is rather that the valuable information is stuck in the various tools you use. This leads to data silos which means that you have to try to find insights from different descriptions of reality. You can remedy this by building a cloud-based data warehouse, tailored to your strategy and business.
Do the figures from your performance marketing agency not match your internal sales figures? Or do your Google Analytics numbers differ from the number of conversions in Google Ads or Facebook? Such differences are often due to attribution.
Enventys Partners is an agency that specializes in crowdfunding, market validation and product development as well as e-commerce, all under one roof.
Heather Dopson, Community Builder at GoDaddy, gave a speech on the big stage on day two in San Francisco with a speech called “11 Game Changing Steps to Building A Power Brand”. It was extra fun to see a woman step forward as this is unfortunately still a male-dominated industry.