Shawn Hansen, CMO at Heap Analytics, and who previously worked at Mixpanel and Microsoft, says that marketers today can be business leaders because with the help of data they can keep track of the complete customer journey, and can see and influence which customers give the highest LTV ( Customer lifetime value).
Dan McGaw, CMO at Effin Amazing, an analysis and growth agency, says that Growth for him is about working close to the product and creating automation processes that can lead to exponential growth. He also talks about why you only need a Growth team.
Casey Winters, who previously worked with growth optimization on Pinterest, and who when we met last winter was Growth Advisor in Residence at the VC company Greylock Partners (as a consultant). We saw Casey present her talk “Onboarding Comes First: The Product-Driven Retention Strategies That Make All the Difference” during the 2017 Growth Conference in San Francisco. We also got an interview with him afterwards. He talks about his experience with “Growth” in large companies and Pinterest and emphasizes that “Growth” is still at an early stage in its development. We touch on Change Management, outsourcing of growth and tips.
We at Growth Hackers Sthlm usually recommend small, fast tests, on a small scale. Virtually no matter what. It is therefore no wonder that it is also our recommendation when it comes to how you should think when putting together a Growth Team.
In a rapidly changing world, no one can make long-term digital strategies anymore. The markets are simply moving too fast, so fast that the game plan may have changed from one week to another – making your annual plan not worth the paper it was written on next year, or even next quarter.
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Whether the goal is increased sales or lead generation, app downloads or a product launch, the first thing we do is set up rigorous data tracking. It can take a month or more in calendar time to set up sufficient tracking, get data, check that we have chosen the right measuring points, and validate that we then actually measure what we want to measure, without any error creeping in. This is what takes time! Troubleshooting and resolving special cases, small errors, new ways as developers or designers create infrastructure and content.
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We had the privilege of sitting down with Sean Ellis, CEO and founder of Growthhackers.com (currently on the web days in Stockholm 20/3 2018) for an interview about Growth marketing / hacking after his lecture at the Growth Marketing Conference in San Francisco in December (2017).
We see a subtle change in digital marketing – but that will have a big effect. It’s about the way we can reach customers is changing.
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The big difference from previous laws that regulated this area is that it allows for extreme penalties – 4% of the company’s global revenue up to 20 million Euros.
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Article 3 in the series “Why you need to know about growth hacking”.
“A growth hacker is someone whose true focus is growth” – Sean Ellis It is someone who works systematically with marketing through data-driven growth – growth hacking.
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